Those who are making a series of videos on one topic might encourage people to follow their page to keep up with future episodes, while other creators may promise a specific type of content if they get enough likes on their TikTok video. Including CTAs in your TikTok video or in the video caption reminds people of the options they have to engage with your content. But for others, it’s not always so automatic. Include Calls-to-Action in your postsįor some people, engaging with the content they see is second nature. ![]() It will also help you get your name out there a little more so that people can have the chance of discovering your page. Leaving comments here and there will help you to form connections with other creators and users who will reciprocate the effort you are making to engage with them. Give engagement to get engagementĮngaging with TikTok content and other creators is a simple way to encourage more engagement with your own content. Keeping a good pace of content creation ensures that your content is on multiple “For You” pages and helps you increase your reach, all resulting in a higher TikTok engagement rate. Anyone who watches and engages with one of your TikToks is more likely to engage with your content in the future, while that engagement also teaches the algorithm which users to show your content to next. Essentially, posting more content increases your chances of appearing on anyone’s “For You” page. Unlike LinkedIn, wherein there’s no benefit to posting more than once a day, the ideal posting frequency for TikTok is one to three times per day - although some TikTok influencers have been known to post up to 10 times a day. When it comes to TikTok, there’s no such thing as too much content. Increase your content production for better results The more questions you answer, the more questions you will get - so try your best to make the time to reply to as many as you can. Making use of this feature allows you to create the most relevant content for your audience and build up your relationships with them. Once enabled via Creator tools within your Settings, creators can reply to any questions with a video which will appear on their TikTok page, similar to video replies. In March 2021, TikTok launched a new Q&A feature that allows creators to add question and answer sections to their profiles. It’s also a great way to get more content in front of any viewers who are scrolling through the comments and want to see your response. Making more TikToks in response to comments shows that you are engaged with your audience, making them feel seen and heard. Replying to your comments is essential but responding with a new video is going the extra mile, and definitely worth the effort. How to increase your TikTok engagement Reply to comments with a new video A solid engagement rate for other social media platforms is generally anywhere between 1% and 2%.For TikTok, we’d consider a good engagement rate to fall anywhere between 4% and 18%. ![]()
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